Texas: Southwest Airlines has announced a major policy change, ending its long-standing “Bags Fly Free” program. Starting May 28, 2025, passengers will be required to pay for checked baggage, marking a significant shift from the airline’s signature perk that distinguished it from competitors.
According to Southwest’s official statement, the new baggage fee structure will apply to all bookings made or modified on or after the effective date. However, some travelers will still receive free checked baggage under specific conditions.
A-List Preferred Members and passengers traveling on Business Select fares will continue to receive two free checked bags, while A-List Members and Rapid Rewards Credit Cardholders will be allowed one free checked bag. All other passengers will be subject to a new baggage fee structure, with details expected to be announced soon. Carry-on baggage allowances will remain unchanged.
The airline has stated that this change is part of a broader strategy to increase revenue and maintain financial stability amid rising operational costs and growing competition. While the new baggage fees are projected to generate approximately $1.5 billion annually, Southwest acknowledges that the shift could lead to a revenue loss of around $1.8 billion as some customers may choose alternative carriers.
Southwest Airlines CEO Bob Jordan stated, “While we understand this is a significant change, we believe it aligns with our broader strategy to enhance financial stability and continue offering competitive fares.”
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In addition to baggage fees, Southwest is rolling out several other adjustments. A new budget-friendly Basic Fare option will come with restrictions, including no checked bags and limited flexibility on changes and cancellations.
The airline will also introduce assigned seating options, including Premium, Preferred, and Standard seating, starting July 25, 2024, a departure from its traditional open-seating model. Another change involves flight credits, which will now have expiration dates—one year for standard fares and six months for Basic fares for tickets purchased after May 28, 2025.
Southwest has also announced plans to expand its international partnerships, starting with Icelandair, to provide customers with more destination options.
Additionally, the airline is launching “Getaways by Southwest™,” a customizable vacation package program that allows passengers to book flights, hotels, and activities together.
The move has sparked mixed reactions. Many loyal Southwest passengers valued the free baggage policy as a key reason for choosing the airline, particularly for family and leisure travel.
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